Developing the new products in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- outline key stages in new product development
- differentiate between qualitative and quantitative market research
- explain the significance of market segments.
Read the case study online here
Developing the new products (PDF)
- Brand: Gillette
- Product Code: tt100-pdf-58-208-10
- Availability: In Stock