Developing a uniform global marketing presence in full in PDF format taken from edition 5 of Business Case Studies.
The case study highlights the logic of operating globally and examines the 1999 Heinz Tomato Ketchup re-launch.
Read the case study online here
Developing a uniform global marketing presence (PDF)
- Brand: Heinz
- Product Code: tt100-pdf-208-603-5
- Availability: In Stock