Design as a differentiator in full in PDF format taken from edition 5 of Business Case Studies.
This case study focuses on Philips and how a competitive edge can be built through design. The Philips-Alessi Line was the creation of a new set of products designed to â€˜re-humanise the kitchenâ€™.
Read the case study online here
Design as a differentiator (PDF)
- Brand: Philips
- Product Code: tt100-pdf-75-587-5
- Availability: In Stock