• Customers, process and people (PDF)

Customers, process and people in full in PDF format taken from edition 5 of Business Case Studies.

This case study focuses on how Standard Life has extended its marketing mix beyond the traditional four Ps, Product, Price, Promotion and Place to create a modern focus on Customers, Process and People.

Read the case study online here

Customers, process and people (PDF)

  • Brand: Standard Life
  • Product Code: tt100-pdf-262-617-5
  • Availability: In Stock
  • £3.49


Licensing Options