Customers, process and people in full in PDF format taken from edition 5 of Business Case Studies.
This case study focuses on how Standard Life has extended its marketing mix beyond the traditional four Ps, Product, Price, Promotion and Place to create a modern focus on Customers, Process and People.
Read the case study online here
Customers, process and people (PDF)
- Brand: Standard Life
- Product Code: tt100-pdf-262-617-5
- Availability: In Stock