Creating consumer demand for Sky TV through sports in full in PDF format taken from edition 3 of Business Case Studies.
This case study focuses on how one market conscious organisation, BSkyB Ltd, provides over 300 hours of sport per week for millions of sports enthusiasts in this country. For many people, subscribing to Sky Sports, is their primary reason for buying into Sky TV.
Read the case study online here
Creating consumer demand for Sky TV through sports (PDF)
- Brand: Sky
- Product Code: tt100-pdf-198-700-3
- Availability: In Stock