Creating a winning marketing mix in full in PDF format taken from edition 16 of Business Case Studies.
This case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.
Read the case study online here
Creating a winning marketing mix (PDF)
- Brand: JD Sports
- Product Code: tt100-pdf-166-463-16
- Availability: In Stock