• Creating a global business (PDF)

Creating a global business in full in PDF format taken from edition 3 of Business Case Studies.

This case study looks at Bass Group’s acquisition of Holiday Inn Worldwide and how the Group has brought focused strategic thinking to Holiday Inn hotels.

Read the case study online here

Creating a global business (PDF)

  • Brand: Bass Group
  • Product Code: tt100-pdf-240-709-3
  • Availability: In Stock
  • £3.99


Licensing Options