Combining an offline and online business in full in PDF format taken from edition 8 of Business Case Studies.
This case study looks at how Amway has developed a strategy for taking full advantage of the opportunities that the Internet offers for e-commerce within the UK and the rest of Europe. It also explains the relationship between Amway and Independent Business Owners and the benefits of direct selling.
Read the case study online here
Combining an offline and online business (PDF)
- Brand: Amway
- Product Code: tt100-pdf-11-6-8
- Availability: In Stock