• Strategy CD ROM - Volume 2

The second strategy CDs collects a further 23 case studies, all presented in an engaging and easy-to-read format. This volume builds on the first one, focussing on customer service, objectives, and strengths, weaknesses, opportunities and threats (SWOT). To make sure your whole school or university is able to access the CD, your teacher can opt for the ‘Network Licence’.

The CD contains plenty of useful info on developing vision, adding value, creating strategic direction and how clear vision and value helped deliver the London 2012 Olympics and Paralympics, among others. As all the studies were written alongside top businesses to help support the curriculum, it’s useful no matter what stage you’re at with your education, whether you’re only just choosing your GSCE options, getting to grips with your A-Levels or you’re halfway through a degree.

While classrooms and libraries are great environments for the CD as a learning resource, you can also use it as a revision tool on your home computer by choosing the ‘Single user Licence’.  

The titles of the business studies case studies included on this CD ROM are:
  • Social responsibility - using resources more efficiently

This case study shows how Anglo American, through its aims and objectives, is driving forward its approach to sustainable development.

  • Using aims and objectives to create a business strategy

This case study shows how the use of SMART objectives is an essential part of creating a successful business strategy.  

  • Business aims, objectives and values

This case study explains the relationship between aims, objectives, values, and plans, and identifies Michelin’s mission and its economic objectives.  

  • Effective strategies for long-term growth

This case study explores the strategies NATS is employing to achieve its vision of being a global provider of air traffic solutions.  

  • Driving forward environmental aims and objectives

This case study focuses on the way businesses impact on the environment. One of UNISON's aims is to help to improve the environment at work and, by so doing, contribute its efforts to tackle climate change.  

  • Strategy in action - healthy schools

This case study demonstrates the importance of carefully planning any new initiative and explains the relationship between aims and objectives.  

  • Engineering Advantage - strategy in action

This ‘business strategy’ case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.  

  • Creating strategic direction

This case study focuses on how Mott MacDonald stands out in its competitive environment by using the skills and knowledge of its people to achieve its business purpose.  

  • Developing competitive advantage through customer service

This ‘customer service' case study shows how Morrisons uses customer service to differentiate itself from its competitors, motivate its colleagues and help the business to grow.  

  • Customer service as a strategy

This case study examines how a strategy focused on customer service can contribute to long term business development.  

  • Calculating and managing risk

This case study examines how Eurostar proactively manages risk through its business continuity programmes.  

  • Delivering the mission statement

This case study examines how the FCO meets its goals through the skills and competencies of its people.

  • London 2012 - achieving the vision

This case study shows how creating a clear vision and set of values has made it possible to establish clear objectives for delivering an unforgettable Olympic and Paralympic Games in London 2012.  

  • The business of nuclear decommissioning

This case study shows how a clear mission statement, SMART objectives, strategy and tactics all contribute to a successful planning framework for an organisation.  

  • Adding value through asset optimisation

This case study shows how Anglo American ensures it operates in the most efficient way possible.  

  • Delivering a business strategy

The case study explores how TNT delivers its business strategy and achieves consistently high standards of service through its people.  

  • A customer-centred approach to providing insurance

This case study examines the customer-focused approach of Zurich, the insurance and financial services provider.  

  • SWOT analysis and sustainable business planning

This case study will show why IKEA believes a strong environmental stance is good business practice.

  • SWOT analysis in action at Skoda

The case study shows how Škoda UK transformed its brand image and built its competitive edge using strengths, weaknesses, opportunities and threats (SWOT) analysis.  

  • Implementing a new vision at Virgin Trains

This case study looks at how the implementation of a new vision is transforming the culture and performance of Virgin Trains.  

  • Developing vision and values to build a market strategy

This case study helps students understand how companies develop and communicate their vision and values to improve performance.  

  • Promoting social inclusion through access to legal services

This case study explains that direct public sector involvement in the UK economy has declined in the last 25 years, and how government appointed bodies are responsible for contracting services to private businesses.

  • Values into vision

This case study demonstrates how Syngenta’s vision, mission and values help drive the company’s culture.  

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 


Strategy CD ROM - Volume 2

  • £29.99

Licensing Options

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