• People CD ROM - Volume 4

The last in the people focused CDs looks at management and leadership styles and corporate culture in 20 unique and easy-to-read case studies. This volume tops up your understanding of the people side of the curriculum, making sure you have all you need to excel in your exams. Your teacher can opt for the ‘Network Licence’ to give your whole school access to the e-book.

It doesn’t matter whether you’re new to your GSCEs or you’re writing a dissertation, the book collects together relevant, curriculum related information written alongside top businesses. Inside are studies on communicating with stakeholders, motivation theory and managing change to keep you engaged and interested.

While the CD is a useful tool in classrooms and libraries, it’s also a great way to brush up on your revision at home.

All four volumes are available in one handy collection.

The titles of the business studies case studies included on this CD ROM are:
  • Communicating with stakeholders

This case study explores how Bernard Matthews has addressed the challenges of communicating with its customers and other important stakeholders.  

  • The importance of effective communication

This case study shows how building societies communicate with their own members on many different levels. 

  • Devising a communications plan

This case study examines how Kellogg’s devised a plan to communicate the importance of breakfast to selected target audiences through a multi-platform campaign, supporting its ‘Help give a child a breakfast’ campaign.  

  • Using effective communication to create direction

This case study helps students understand communication processes and the benefits for an organisation of effective communication.  

  • Using Business Principles to support ethical communication

This case study looks at how ethical Business Principles can overcome the challenges of communicating effectively with employees and external stakeholders.  

  • Creating a high performance culture

This culture case study highlights how committed employees contribute to the growth of an organisation and describes how a high performance culture delivers business benefits.  

  • Developing appropriate leadership styles

This case study will show how Tesco's leadership framework is fundamental to developing the qualities of leadership needed at every level in the business.  

  • The importance of effective management

This case study looks at the theoretical basis behind CMI's highly regarded practices and shows how CMI ensures its members have the practical skills to make an impact in business.  

  • Using a range of management styles to lead a business

This case study focuses on leadership within Enterprise. It shows how its managers use a range of management and leadership styles to support Enterprise's focus on customers.  

  • Management styles in the oil and gas industry

This case study examines how different management styles may be necessary to support the variety of job roles within the oil and gas industry.  

  • Developing the skills for managing change

This case study illustrates how CMI supports the development of effective managers.  

  • Overcoming barriers to change

This case study focuses on how Corus Strip Products UK has overcome barriers to change in order to secure a more prosperous future for the business.  

  • Motivation within an innovative work environment

This case study will analyse motivational theory in the context of the employees of ARM Holdings PLC.  

  • Motivation: how Egg unleashes the power of people

This case study helps students understand how companies motivate their staff, recognising how individual employee's needs are different.  

  • Motivation in action

This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff.  

  • Building a better workplace through motivation

This case study focuses on how Kellogg's motivates its people. It illustrates how the use of motivational techniques helps to develop the business as a ‘great place to work’.  

  • Developing a motivated workforce

This case study will show how developing a motivated workforce enables NDA to deliver safe and sustainable solutions to nuclear clean-up and waste management.  

  • Motivating through Total Reward

This case study shows motivation theory in action and describes how a company can achieve the highest level of commitment from its employees.  

  • Motivation within a creative environment

This case study demonstrates how Siemens provides an innovative environment as part of its overall focus on motivating its people.  

  • Motivation theory in practice at Tesco

This case study looks at how Tesco motivates its employees by increasing their knowledge, skills and job satisfaction through training and development and providing relevant and timely reward and recognition.  

Note: If you would like to add the contents of this CD ROM to your school or university network then please select the 'Network licence' option. If this is for your own personal use please select the 'Single user licence' option.

The case studies are supported by additional learning materials such as PowerPoints, handouts, MP3s, crosswords and word searches which are available to download online. 

Click here to order this in eBook format


People CD ROM - Volume 4

  • £29.99

Licensing Options

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