Building brand equity in full in PDF format taken from edition 3 of Business Case Studies.
This case study focuses on the turn-around in the fortunes of a well-known motor manufacturer - Skoda. It examines how Skoda has increased its brand equity through changing its image.
Read the case study online here
Building brand equity (PDF)
- Brand: Skoda
- Product Code: tt100-pdf-131-693-3
- Availability: In Stock