• Building a brand in order to sustain its life cycle (PDF)

Building a brand in order to sustain its life cycle in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • know what is meant by a product life cycle
  • understand research is needed to identify the best way of injecting new life into brands/products
  • explain the key components of a SWOT analysis.

Read the case study online here

Building a brand in order to sustain its life cycle (PDF)

  • Brand: Kellogg's
  • Product Code: tt100-pdf-6-189-10
  • Availability: In Stock
  • £3.49