Building a brand in order to sustain its life cycle in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- know what is meant by a product life cycle
- understand research is needed to identify the best way of injecting new life into brands/products
- explain the key components of a SWOT analysis.
Read the case study online here
Building a brand in order to sustain its life cycle (PDF)
- Brand: Kellogg's
- Product Code: tt100-pdf-6-189-10
- Availability: In Stock