Bringing an innovative product to market: Assure® in full in PDF format taken from edition 10 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- explain the innovative nature of Assure by Corus
- outline the significance of testing in a research and development process
- apply the Ansoff Matrix to Corus Colors development strategy.
Read the case study online here
Bringing an innovative product to market: Assure® (PDF)
- Brand: Corus
- Product Code: tt100-pdf-56-183-10
- Availability: In Stock