Revitalising a valued character in full in PDF format taken from edition 7 of Business Case Studies.
Frosties is one of Kellogg's core products. With Frosties comes Tony the Tiger. This case study focuses on how and why Kellogg's recently decided to revitalise Tony.
Read the case study online here
Revitalising a valued character (PDF)
- Brand: Kellogg's
- Product Code: tt100-pdf-6-51-7
- Availability: In Stock