• Leading innovation in world healthcare (PDF)

Leading innovation in world healthcare in full in PDF format taken from edition 6 of Business Case Studies.

This case study examines the benefits of the merger between Astra AB and Zeneca Group and the challenges of marketing pharmaceutical products in a global market.

Read the case study online here

Leading innovation in world healthcare (PDF)

  • Brand: AstraZeneca
  • Product Code: tt100-pdf-194-526-6
  • Availability: In Stock
  • £3.49


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