• Social marketing in the new millennium (PDF)

Social marketing in the new millennium in full in PDF format taken from edition 5 of Business Case Studies.

This case study examines Sky Television’s new youth initiative - 'Reach For The Sky' - and explains how a social marketing programme is important in the growth of a company’s brand.

Read the case study online here

Social marketing in the new millennium (PDF)

  • Brand: Sky
  • Product Code: tt100-pdf-198-586-5
  • Availability: In Stock
  • £3.49


Licensing Options


Related Products

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk in full in PDF format taken from edition 1 of Busi..

£3.49

Maintaining The Competitiveness Of A Global Brand (PDF)

Maintaining The Competitiveness Of A Global Brand (PDF)

Maintaining The Competitiveness Of A Global Brand in full in PDF format taken from edition 5 of Busi..

£3.49

Focusing a brand product range (PDF)

Focusing a brand product range (PDF)

Focusing a brand product range in full in PDF format taken from edition 6 of Business Case Studies.R..

£3.49

Launching a new product into a developed market (PDF)

Launching a new product into a developed market (PDF)

Launching a new product into a developed market in full in PDF format taken from edition 3 of Busine..

£3.49