• Investing in people and in brands (PDF)

Investing in people and in brands in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • identify the important contribution that human resources make to brand image
  • know the difference between training and development
  • understand the importance of motivation in career progression.
  • Read the case study online here

Investing in people and in brands (PDF)

  • Brand: Audi UK
  • Product Code: tt100-pdf-14-176-10
  • Availability: In Stock
  • £3.49


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