• Building a brand in order to sustain its life cycle (MP3)

Building a brand in order to sustain its life cycle in full in audio MP3 format taken from edition 10 of Business Case Studies.

(podcast) As a result of carefully reading the Case Study, students should be able to:

  • know what is meant by a product life cycle
  • understand research is needed to identify the best way of injecting new life into brands/products
  • explain the key components of a SWOT analysis.

Read the case study this MP3 podcast relates to here

Building a brand in order to sustain its life cycle (MP3)

  • Brand: Kellogg's
  • Product Code: tt100-MP3-6-189-10
  • Availability: In Stock
  • £1.49


Related Products

Brand repositioning and communications (PDF)

Brand repositioning and communications (PDF)

Brand repositioning and communications in full in PDF format taken from edition 10 of Business Cas..

£3.49

How a brand promise drives change in a multinational organisation (PDF)

How a brand promise drives change in a multinational organisation (PDF)

How a brand promise drives change in a multinational organisation in full in PDF format taken from e..

£3.49

Growing a brand in an unbranded market (PDF)

Growing a brand in an unbranded market (PDF)

Growing a brand in an unbranded market in full in PDF format taken from edition 6 of Business Case S..

£3.49

The importance of building a strong brand image (PDF)

The importance of building a strong brand image (PDF)

The importance of building a strong brand image in full in PDF format taken from edition 7 of Busine..

£3.49