• Using sponsorship to increase brand awareness (PDF)

Using sponsorship to increase brand awareness in full in PDF format taken from edition 18 of Business Case Studies.

This case study illustrates how Infiniti formed its partnership with the Red Bull Racing F1 team to increase its global brand awareness, enter new markets and increase its market share in the luxury car market.

Read the case study online here

Using sponsorship to increase brand awareness (PDF)

  • Brand: Infiniti
  • Product Code: tt100-pdf-333-756-18
  • Availability: In Stock
  • £2.99


Available Options


Related Products

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk in full in PDF format taken from edition 1 of Busi..

£2.99

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition in full in PDF format taken from edition 2 ..

£2.99

Making the world's best known product (PDF)

Making the world's best known product (PDF)

Making the world's best known product in full in PDF format taken from edition 6 of Business Case St..

£2.99

Using market research to develop a product range (PDF)

Using market research to develop a product range (PDF)

Using market research to develop a product range in full in PDF format taken from edition 9 of Busin..

£2.99