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Using market research to relaunch a brand (PDF)

Using market research to relaunch a brand (PDF)
Company: first direct
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Using market research to relaunch a brand in full in PDF format taken from edition 13 of The Times 100.

This case study shows how first direct has used market research to revitalise its brand.

Read the case study online here

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Using market research to relaunch a brand is a first direct case study taken from edition 13 of The Times 100.

Using market research to relaunch a brand (PDF) is supported by the following free materials:

This case study covers first direct business practices in the Financial services industry.