• The use of the marketing mix in product launch (PDF)

The use of the marketing mix in product launch in full in PDF format taken from edition 13 of Business Case Studies.

This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market.

Read the case study online here

The use of the marketing mix in product launch (PDF)

  • Brand: NIVEA
  • Product Code: tt100-pdf-87-303-13
  • Availability: In Stock
  • £2.99


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