• The product life cycle and online fashion (PDF)

The product life cycle and online fashion in full in PDF format taken from edition 14 of Business Case Studies.

This case study shows how ASOS.com uses the product life cycle to ensure its product portfolio continues to meet the needs of its customers and provide up-to-date fashions in the fast-moving online retail industry.

Read the case study online here

The product life cycle and online fashion (PDF)

  • Brand: asos.com
  • Product Code: tt100-pdf-134-364-14
  • Availability: In Stock
  • £2.99


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