The marketing mix in the food industry in full in audio MP3 format taken from edition 15 of Business Case Studies.
(podcast) This case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.
Read the case study this MP3 podcast relates to here
The marketing mix in the food industry (MP3)
- Brand: McCain Foods
- Product Code: tt100-MP3-101-401-15
- Availability: In Stock