• The importance of customer service (PDF)

The importance of customer service in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain what is meant by organisational ‘culture’ and illustrate what is meant by a customer focused culture through using examples of how Homebase employees operate
  • understand and explain the term ‘strategy’ and show how the review cycle of ‘review’, ‘plan’ and ‘do’ enables Homebase to put its strategic plan into practice
  • know why customer research is important in helping an organisation to understand the wants and needs of its customers.

Read the case study online here

The importance of customer service (PDF)

  • Brand: Homebase
  • Product Code: tt100-pdf-71-186-10
  • Availability: In Stock
  • £2.99


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