Online connectivity to meet stakeholder needs in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- explain what is meant by B2B (Business to Business) marketing
- distinguish between internal and external customers
- show how online connectivity confers competitive advantage in a fast moving industry.
Read the case study online here
Online connectivity to meet stakeholder needs (PDF)
- Brand: Cummins
- Product Code: tt100-pdf-18-110-9
- Availability: In Stock