Responding to a changing external business environment in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:
- appreciate the complexity of a typical organisation’s business environment
- understand the importance of using marketing activities to match the competitive position of an organisation with the environment it serves
- understand the various elements of a SLEPT analysis.
Read the case study online here
Responding to a changing external business environment (PDF)
- Brand: United Airlines
- Product Code: tt100-pdf-39-130-9
- Availability: In Stock