• Positioning the brand (PDF)

Positioning the brand in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.

Read the case study online here

Positioning the brand (PDF)

  • Brand: Chap Stick
  • Product Code: tt100-pdf-325-737-2
  • Availability: In Stock
  • £2.99


Available Options


Related Products

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk in full in PDF format taken from edition 1 of Busi..

£2.99

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition in full in PDF format taken from edition 2 ..

£2.99

Making the world's best known product (PDF)

Making the world's best known product (PDF)

Making the world's best known product in full in PDF format taken from edition 6 of Business Case St..

£2.99

Using market research to develop a product range (PDF)

Using market research to develop a product range (PDF)

Using market research to develop a product range in full in PDF format taken from edition 9 of Busin..

£2.99