Positioning the brand in full in PDF format taken from edition 2 of Business Case Studies.
This case study focuses upon just one of the many products from the diverse businesses of American home products - Chap Stick. From its early origins as a simple health care product, it has become, today, a highly sophisticated and successful product in an extremely competitive market.
Read the case study online here
Positioning the brand (PDF)
- Brand: Chap Stick
- Product Code: tt100-pdf-325-737-2
- Availability: In Stock