• Developing a communications strategy (PDF)

Developing a communications strategy in full in PDF format taken from edition 6 of Business Case Studies.

This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.

Read the case study online here

Developing a communications strategy (PDF)

  • Brand: Roche
  • Product Code: tt100-pdf-233-576-6
  • Availability: In Stock
  • £2.99


Available Options


Related Products

Communicating through the "world game", for brand and corporate reputation (PDF)

Communicating through the "world game", for brand and corporate reputation (PDF)

Communicating through the "world game", for brand and corporate reputation in full in PDF format t..

£2.99

Building Human Resources to provide a foundation for growth (PDF)

Building Human Resources to provide a foundation for growth (PDF)

Building Human Resources to provide a foundation for growth in full in PDF format taken from edition..

£2.99

Investing in people and in brands (PDF)

Investing in people and in brands (PDF)

Investing in people and in brands in full in PDF format taken from edition 10 of Business Case Studi..

£2.99

Establishing a diversity initiative (PDF)

Establishing a diversity initiative (PDF)

Establishing a diversity initiative in full in PDF format taken from edition 6 of Business Case Stud..

£2.99