• Developing a communications strategy (PDF)

Developing a communications strategy in full in PDF format taken from edition 6 of Business Case Studies.

This case study examines the way that Roche developed an integrated Corporate Publicity Programme to improve communications both externally and internally.

Read the case study online here

Developing a communications strategy (PDF)

  • Brand: Roche
  • Product Code: tt100-pdf-233-576-6
  • Availability: In Stock
  • £2.99


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