• Staying ahead in a competitive environment (PDF)

Staying ahead in a competitive environment in full in PDF format taken from edition 7 of Business Case Studies.

This case study examines the positive way in which McDonald’s is responding to changing customer habits and increased levels of competition. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.

Read the case study online here

Staying ahead in a competitive environment (PDF)

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