Creating innovation for competitive advantage in full in PDF format taken from edition 6 of Business Case Studies.
This case study focuses on how building an innovative culture has enabled Procter & Gamble to meet wider business objectives and maintain its competitive advantage in a rapidly changing market place.
Read the case study online here
Creating innovation for competitive advantage (PDF)
- Brand: Procter & Gamble
- Product Code: tt100-pdf-234-578-6
- Availability: In Stock