Building an airline through brand values in full in PDF format taken from edition 3 of Business Case Studies.
This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision.
Read the case study online here
Building an airline through brand values (PDF)
- Brand: Virgin Atlantic
- Product Code: tt100-pdf-304-681-3
- Availability: In Stock