• Building an airline through brand values (PDF)

Building an airline through brand values in full in PDF format taken from edition 3 of Business Case Studies.

This case study focuses on how Virgin Atlantic, a comparatively young international airline, has, over a relatively short period, developed a series of brand values which have enabled it to reflect these improvements in service provision.

Read the case study online here

Building an airline through brand values (PDF)

  • Brand: Virgin Atlantic
  • Product Code: tt100-pdf-304-681-3
  • Availability: In Stock
  • £2.99


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