• Meeting customers' needs (PDF)

Meeting customers' needs in full in PDF format taken from edition 9 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • identify how the business maintains sustained financial growth through acquisition and development of the existing business
  • understand how a customer service programme can help to improve performance and ensure long term financial stability
  • explain the key components of the marketing mix and how implementation of the mix will enhance customer satisfaction.

Read the case study online here

Meeting customers' needs (PDF)

  • Brand: Travis Perkins
  • Product Code: tt100-pdf-8-128-9
  • Availability: In Stock
  • £2.99


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