Marketing case studies

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Partnership through sponsorship (PDF)

Partnership through sponsorship (PDF)

Partnership through sponsorship in full in PDF format taken from edition 2 of Business Case Studie..

£2.99

Planning effective marketing strategies for a target audience (PDF)

Planning effective marketing strategies for a target audience (PDF)

Planning effective marketing strategies for a target audience in full in PDF format taken from edi..

£2.99

Poland - a developing market (PDF)

Poland - a developing market (PDF)

Poland - a developing market in full in PDF format taken from edition 2 of Business Case Studies.Rea..

£2.99

Positioning the brand (PDF)

Positioning the brand (PDF)

Positioning the brand in full in PDF format taken from edition 2 of Business Case Studies. This ..

£2.99

Pricing the product (PDF)

Pricing the product (PDF)

Pricing the product in full in PDF format taken from edition 4 of Business Case Studies. This ca..

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Protecting the marketing mix through intellectual property rights (MP3)

Protecting the marketing mix through intellectual property rights (MP3)

Protecting the marketing mix through intellectual property rights in full in audio MP3 format taken ..

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Protecting the marketing mix through intellectual property rights (PDF)

Protecting the marketing mix through intellectual property rights (PDF)

Protecting the marketing mix through intellectual property rights in full in PDF format taken from e..

£2.99

Providing a customer-centric service (MP3)

Providing a customer-centric service (MP3)

Providing a customer-centric service in full in audio MP3 format taken from edition 15 of Business..

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Providing a customer-centric service (PDF)

Providing a customer-centric service (PDF)

Providing a customer-centric service in full in PDF format taken from edition 15 of Business Case ..

£2.99

Re-focussing a company's culture and marketing mix (PDF)

Re-focussing a company's culture and marketing mix (PDF)

Re-focussing a company's culture and marketing mix in full in PDF format taken from edition 9 of Bus..

£2.99

Re-generating a mature market (PDF)

Re-generating a mature market (PDF)

Re-generating a mature market in full in PDF format taken from edition 2 of Business Case Studies...

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Re-launching a product (PDF)

Re-launching a product (PDF)

Re-launching a product in full in PDF format taken from edition 6 of Business Case Studies.This case..

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Re-shaping a well-known brand (PDF)

Re-shaping a well-known brand (PDF)

Re-shaping a well-known brand in full in PDF format taken from edition 4 of Business Case Studies...

£2.99

Reaching customers through direct selling (PDF)

Reaching customers through direct selling (PDF)

Reaching customers through direct selling in full in PDF format taken from edition 2 of Business Cas..

£2.99

Reclaiming the identity of a brand (PDF)

Reclaiming the identity of a brand (PDF)

Reclaiming the identity of a brand in full in PDF format taken from edition 6 of Business Case Studi..

£2.99

Refocusing a product (PDF)

Refocusing a product (PDF)

Refocusing a product in full in PDF format taken from edition 7 of Business Case Studies.This case s..

£2.99

Responding to changing customer requirements: the drive towards Wellness (PDF)

Responding to changing customer requirements: the drive towards Wellness (PDF)

Responding to changing customer requirements: the drive towards Wellness in full in PDF format tak..

£2.99

Revolution in retailing (PDF)

Revolution in retailing (PDF)

Revolution in retailing in full in PDF format taken from edition 5 of Business Case Studies. Thi..

£2.99

Securing a market leading future through SWOT analysis (PDF)

Securing a market leading future through SWOT analysis (PDF)

Securing a market leading future through SWOT analysis in full in PDF format taken from edition 18..

£2.99

Segmentation (MP3)

Segmentation (MP3)

Segmentation in full in audio MP3 format taken from edition 11 of Business Case Studies.(podcast) Th..

£2.99

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