Using global segmentation to grow a business in full in PDF format taken from edition 8 of Business Case Studies.
This case study focuses upon how United Airlines uses customers’ motivations for different types of services to segment the market and improve its competitiveness. By offering a range of customer-focused products and services, it has become an industry innovator.
Read the case study online here
Using global segmentation to grow a business (PDF)
- Brand: United Airlines
- Product Code: tt100-pdf-39-38-8
- Availability: In Stock