• Segmentation (PDF)

Segmentation in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand how companies segment the market to meet consumers' needs.

Read the case study online here

Segmentation (PDF)

  • Brand: NIVEA
  • Product Code: tt100-pdf-87-349-11
  • Availability: In Stock
  • £3.49


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