Honour the past ... invent the future in full in PDF format taken from edition 9 of Business Case Studies.
As a result of carefully reading the Case Study, students should be able to:understand the importance of customer focus, innovation and brand development
- explain the link between rationalisation and economies of scale
- explain the meaning and value of market segmentation.
Read the case study online here
Honour the past ... invent the future (PDF)
- Brand: BIC
- Product Code: tt100-pdf-52-103-9
- Availability: In Stock