Re-launching a product in full in PDF format taken from edition 6 of Business Case Studies.
This case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole.
Read the case study online here
Re-launching a product (PDF)
- Brand: Heinz
- Product Code: tt100-pdf-208-544-6
- Availability: In Stock