• Growing a brand through portfolio management (PDF)

Growing a brand through portfolio management in full in PDF format taken from edition 4 of Business Case Studies.

This case study examines how Pedigree Masterfoods relaunched the Dolmio brand to regain the initiative in the competitive market in which it operates.

Read the case study online here

Growing a brand through portfolio management (PDF)

  • Brand: Masterfoods
  • Product Code: tt100-pdf-29-628-4
  • Availability: In Stock
  • £3.49


Licensing Options


Related Products

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk in full in PDF format taken from edition 1 of Busi..

£3.49

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition in full in PDF format taken from edition 2 ..

£3.49

Making the world's best known product (PDF)

Making the world's best known product (PDF)

Making the world's best known product in full in PDF format taken from edition 6 of Business Case St..

£3.49

Long term maintenance of a classic brand name (PDF)

Long term maintenance of a classic brand name (PDF)

Long term maintenance of a classic brand name in full in PDF format taken from edition 4 of Busine..

£3.49