Getting the right message across - the re-launch of Mars in full in PDF format taken from edition 8 of Business Case Studies.
This case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.
Read the case study online here
Getting the right message across - the re-launch of Mars (PDF)
- Brand: Masterfoods
- Product Code: tt100-pdf-29-27-8
- Availability: In Stock