• Direct marketing (PDF)

Direct marketing in full in PDF format taken from edition 2 of Business Case Studies.

This case study focuses upon the growth and development of the bestselling consumer magazine title in the world, Reader’s Digest, a magazine which has developed in a unique way to become a publishing phenomenon which has set itself apart from other magazines.

Read the case study online here

Direct marketing (PDF)

  • Brand: Reader's Digest
  • Product Code: tt100-pdf-318-723-2
  • Availability: In Stock
  • £2.99


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