Creating a market in full in PDF format taken from edition 3 of Business Case Studies.
This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.
Read the case study online here
Creating a market (PDF)
- Brand: Bernard Matthews
- Product Code: tt100-pdf-165-710-3
- Availability: In Stock