• Creating a market (PDF)

Creating a market in full in PDF format taken from edition 3 of Business Case Studies.

This case study examines how Bernard Matthews Plc decided to consolidate within its present market and develop its product portfolio, specifically pre-packed sliced meats. This strategy of product development, it was hoped, would spread the product base and hopefully provide a more secure business.

Read the case study online here

Creating a market (PDF)

  • Brand: Bernard Matthews
  • Product Code: tt100-pdf-165-710-3
  • Availability: In Stock
  • £2.99


Available Options


Related Products

Reaching customers through direct selling (PDF)

Reaching customers through direct selling (PDF)

Reaching customers through direct selling in full in PDF format taken from edition 2 of Business Cas..

£2.99

The marketing mix in the food industry (MP3)

The marketing mix in the food industry (MP3)

The marketing mix in the food industry in full in audio MP3 format taken from edition 15 of Business..

£2.99

SWOT analysis and sustainable business planning (PDF)

SWOT analysis and sustainable business planning (PDF)

SWOT analysis and sustainable business planning in full in PDF format taken from edition 14 of Busin..

£2.99

Building a brand leader (PDF)

Building a brand leader (PDF)

Building a brand leader in full in PDF format taken from edition 6 of Business Case Studies.The case..

£2.99