• The marketing process (PDF)

The marketing process in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps and market research.

Read the case study online here

The marketing process (PDF)

  • £2.99


Available Options


Related Products

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk in full in PDF format taken from edition 1 of Busi..

£2.99

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition in full in PDF format taken from edition 2 ..

£2.99

Making the world's best known product (PDF)

Making the world's best known product (PDF)

Making the world's best known product in full in PDF format taken from edition 6 of Business Case St..

£2.99

Using market research to develop a product range (PDF)

Using market research to develop a product range (PDF)

Using market research to develop a product range in full in PDF format taken from edition 9 of Busin..

£2.99