Social marketing in the new millennium in full in PDF format taken from edition 5 of Business Case Studies.
This case study examines Sky Televisionâ€™s new youth initiative - 'Reach For The Sky' - and explains how a social marketing programme is important in the growth of a companyâ€™s brand.
Read the case study online here
Social marketing in the new millennium (PDF)
- Brand: Sky
- Product Code: tt100-pdf-198-586-5
- Availability: In Stock