Reclaiming the identity of a brand in full in PDF format taken from edition 6 of Business Case Studies.
This case study has shown how Leviâ€™s has used effective brand management planning to reclaim the brand and to turn around the fortunes of the company.
Read the case study online here
Reclaiming the identity of a brand (PDF)
- Brand: Levi's
- Product Code: tt100-pdf-232-572-6
- Availability: In Stock