• How a brand promise drives change in a multinational organisation (PDF)

How a brand promise drives change in a multinational organisation in full in PDF format taken from edition 11 of Business Case Studies.

This case study helps students understand how companies re-position themselves to consumers through communication and product development/enhancement.

Read the case study online here

How a brand promise drives change in a multinational organisation (PDF)

  • Brand: Philips
  • Product Code: tt100-pdf-75-234-11
  • Availability: In Stock
  • £3.49


Licensing Options


Related Products

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk (PDF)

Who dares wins - Success through intelligent risk in full in PDF format taken from edition 1 of Busi..

£3.49

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition (PDF)

Coca-Cola and sports - Partnership through Competition in full in PDF format taken from edition 2 ..

£3.49

Making the world's best known product (PDF)

Making the world's best known product (PDF)

Making the world's best known product in full in PDF format taken from edition 6 of Business Case St..

£3.49

Long term maintenance of a classic brand name (PDF)

Long term maintenance of a classic brand name (PDF)

Long term maintenance of a classic brand name in full in PDF format taken from edition 4 of Busine..

£3.49