Creating and launching a new product range in full in PDF format taken from edition 3 of Business Case Studies.
This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives.
Read the case study online here
Creating and launching a new product range (PDF)
- Brand: Jeyes
- Product Code: tt100-pdf-225-704-3
- Availability: In Stock