Building on a brand in full in PDF format taken from edition 8 of Business Case Studies.
This case study considers the importance of branding and the value of an established brand name when a company such as HMV is looking to expand and to adapt its business in response to changing market conditions.
Read the case study online here
Building on a brand (PDF)
- Brand: HMV UK
- Product Code: tt100-pdf-24-23-8
- Availability: In Stock