Branding

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Branding strategies to create value (PDF)
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£2.99
Supporting superbrands: the role of high-tech suppliers (PDF)
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Creating a new and exciting brand - Cafe Cadbury (PDF)
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£2.99
Building a fashionable brand image (PDF)
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£2.99
Using planning analysts at the centre of brand development (PDF)
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£2.99
Development of a brand through trade mark protection (PDF)
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£2.99
Brand repositioning and communications (PDF)
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Hula Hoops - emphasising the core values of the brand (PDF)
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£2.99
How a brand promise drives change in a multinational organisation (PDF)
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£2.99
Revolution in retailing (PDF)
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£2.99
Building on a brand (PDF)
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£2.99
Creating value - brand management (PDF)
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The importance of building a strong brand image (PDF)
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Building brand equity (PDF)
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Growing a brand in an unbranded market (PDF)
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Creating and launching a new product range (PDF)
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The new world of Rexam (PDF)
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£2.99
The healthy eating brand (PDF)
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£2.99
Reclaiming the identity of a brand (PDF)
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£2.99
The importance of cause related marketing (PDF)
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£2.99
Developing a partnership to support the interests of young people (PDF)
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£2.99