• Linking promotional activity to the product life cycle (PDF)

Linking promotional activity to the product life cycle in full in PDF format taken from edition 10 of Business Case Studies.

As a result of carefully reading the Case Study, students should be able to:

  • explain how and why companies extend their product range
  • show how promotional activity links to stages in the product life cycle
  • explain how BIC has sought to add value to its products.

Read the case study online here

Linking promotional activity to the product life cycle (PDF)

  • Brand: BIC
  • Product Code: tt100-pdf-52-178-10
  • Availability: In Stock
  • £2.99


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